FormBridge connects your Shopify store with Typeform to help you collect customer feedback that actually drives sales. Instead of wondering what customers think, you'll know exactly what they want.
📧 Send Surveys to Customers
Email surveys directly to your customers with one click. No need to export email lists or manually send emails.
🎯 Know Who Responded
See exactly which customer left each response, along with their order history and contact details.
📊 Collect Better Feedback
Use beautiful Typeform surveys that customers actually want to complete, getting you more responses.
💡 Make Smarter Decisions
Use real customer feedback to improve your products, customer service, and marketing.
🔄 Keep Data in Sync
One-click response syncing ensures you never miss customer feedback and analytics stay accurate.
💰 Why This Helps Your Business
Increase Sales: Learn what customers want so you can stock the right products
Improve Service: Find out what's working and what needs fixing
Reduce Returns: Get feedback before problems become expensive returns
Build Loyalty: Show customers you care about their opinions
Get Reviews: Happy survey respondents often leave positive reviews
📸 Screenshot: Main dashboard showing your connected store and survey results
⚡ One-Time Setup (5 minutes)
Setting up FormBridge is simple and only takes a few minutes. You just need to connect your Shopify store with your Typeform account.
What You'll Need
✅ Your Shopify store (you're already logged in)
✅ A Typeform account (free account is fine - get one here)
1Install FormBridge in Your Shopify Store
Install the app from the Shopify App Store
Click "Install" when Shopify asks for permissions
The app needs to access your customer email addresses to send surveys
You'll be taken to the FormBridge settings page
📸 Screenshot: Shopify install screen asking for permissions
🔒 Privacy Note: We only access customer email addresses to send surveys. We never store or share your customer data with anyone else.
2Connect Your Typeform Account
On the FormBridge settings page, click "Connect Typeform Account"
Log in to your Typeform account in the popup window
Click "Authorize" to let FormBridge access your surveys
The popup will close and you'll see "Connected" with a green checkmark
📸 Screenshot: Typeform login and authorization screen
3You're Ready!
That's it! You'll now see your Typeform surveys in the main dashboard, and you can start sending them to customers right away.
🎉 Setup Complete! You'll see green checkmarks next to both "Shopify Store" and "Typeform Account" when everything is connected properly.
📸 Screenshot: Settings page showing both connections as "Connected"
📧 How to Send Surveys to Customers
This is where the magic happens! You can send any of your Typeform surveys to your Shopify customers with just a few clicks.
1Navigate to Forms and Choose a Survey
Go to the main FormBridge dashboard
Click the "All Forms" tab to see your surveys
You'll see all your Typeform surveys displayed as cards
Find the survey you want to send
Click "View Details" button on that survey card
📸 Screenshot: Forms dashboard with survey cards and "View Details" buttons
2Access the Send to Customers Section
In the survey details page, scroll down to find the "Send to Customers" section
This section shows options to send your survey via email
📸 Screenshot: Survey details page with "Send to Customers" section highlighted
3Customize Your Email (Optional)
You can add a personal message to make your survey email more engaging:
Subject: Already set to include your store name and survey title
Personal Message: Add your own text if you want to customize the email (available on Basic plan and above)
Preview: See exactly what customers will receive
📸 Screenshot: Email customization options in the Send to Customers section
4Select Your Customers
You'll see a list of all your customers with checkboxes
Use the search box to find specific customers by name or email
Check the boxes next to customers you want to send the survey to
Or click "Select All" to choose everyone
📸 Screenshot: Customer selection list with search and checkboxes
💡 Tip: Start small! Send to 5-10 customers first to test your survey before sending to everyone.
5Send the Survey
Review your selected customers and email content
When you're ready, click "Send Survey Emails"
You'll see a progress bar as emails are sent to each customer
When complete, you'll see how many emails were sent successfully
🎉 Emails Sent! Your customers will receive emails with personalized survey links. Each link is tracked so you know exactly who responded.
⚠️ Critical: This step is mandatory! Without the "ref" field, you won't know which customer sent each response. See the detailed setup instructions below.
📸 Screenshot: Typeform hidden fields settings showing "ref" field configuration
3Publish and Access in FormBridge
Preview your survey to make sure it looks good
Click "Publish" in Typeform
Go back to your FormBridge dashboard
Click "All Forms" - your new survey will appear automatically
You can now send it to your customers!
🎉 Survey Ready! Your new survey is now available in FormBridge and ready to send to customers.
📸 Screenshot: New survey appearing in FormBridge dashboard
💡 Survey Best Practices
Keep it short: 3-5 questions get much better response rates
Ask specific questions: "What would make you buy again?" vs "Any feedback?"
Use logic jumps: Only ask relevant follow-up questions
Include a thank you: End with appreciation and maybe a discount code
Test first: Send to yourself to check everything works
📸 Screenshot: Typeform editor showing a customer satisfaction survey
📊 Viewing Customer Responses
This is where you'll see all the valuable feedback from your customers, organized and easy to understand.
1Access Your Responses
From the main dashboard, click "View Responses" on any survey card
Or click "All Customer Responses" at the top to see everything
You'll see a list of all responses with customer information
📸 Screenshot: Response dashboard showing list of customer responses
2Understanding the Response View
Each response shows you:
Customer Info: Name, email, and order history
Survey Answers: All their responses to your questions
Response Time: When they submitted the survey
Email Sent: When you originally sent them the survey
📸 Screenshot: Detailed view of a single customer response
3Filter and Search Responses
Find specific feedback quickly:
Search by customer: Find responses from specific customers
Filter by date: See recent responses or compare time periods
Filter by survey: Focus on one type of feedback
Filter by rating: Find your happiest or most concerned customers
📸 Screenshot: Filter options and search functionality
📈 Making Sense of Your Data
😊 Happy Customers
Reach out to satisfied customers for reviews, referrals, or case studies.
😐 Neutral Customers
These customers have potential! See what would make them love your store.
😟 Unhappy Customers
Priority follow-up! Address their concerns quickly to prevent churn.
📊 Trends
Look for patterns in feedback to identify systemic issues or opportunities.
💡 What to Do with Feedback
Product Issues: Contact customers directly to resolve problems
Feature Requests: Add popular requests to your product roadmap
Service Complaints: Train staff or update processes
Positive Feedback: Ask for public reviews or testimonials
Shipping Issues: Improve packaging or delivery methods
🔄 Syncing Response Data
Sometimes customer responses from Typeform need to be manually synced with your FormBridge dashboard to ensure all data is up-to-date. The Sync Responses feature helps you keep everything in perfect sync!
🤔 When Do You Need to Sync?
⏰ Delayed Responses
Customer completed a survey but their response hasn't appeared in FormBridge yet (usually happens within minutes).
🔧 Technical Issues
Connection issues between Typeform and FormBridge may cause some responses to not sync automatically.
📊 Analytics Not Updating
Your analytics show 0 responses but you know customers have responded to surveys.
✅ Peace of Mind
Regular syncing ensures you never miss any customer feedback, even if automatic syncing had hiccups.
🚀 How to Use Sync Responses
1Find the Sync Button
The "Sync Responses" button appears in several places throughout FormBridge:
Main Dashboard: Top-right corner next to other action buttons
All Forms Page: In the header area
Customer Responses Page: Near the response filters
Analytics Page: In the analytics toolbar
Individual Form Details: On each survey's detail page
📸 Screenshot: Sync Responses button highlighted in the main dashboard
💡 Tip: Look for the blue button with a circular arrow icon - that's your Sync Responses button!
2Click to Start Syncing
Click the "Sync Responses" button
The button will change to "Syncing..." with a spinning icon
FormBridge connects to Typeform to check for new responses
The process usually takes 5-15 seconds
📸 Screenshot: Sync button during the syncing process showing spinner
3Review Sync Results
After syncing completes, you'll see a message showing what happened:
✅ Success Messages:
"Updated 3 of 5 pending records" - Found and synced 3 new responses
"No pending records to sync" - Everything is already up-to-date
"No new responses found" - Checked Typeform but no new responses since last sync
⚠️ Common Messages:
"Checked X records but found no new responses" - Normal if customers haven't responded yet
"Some responses may not have the ref field" - Check your survey setup
📸 Screenshot: Success message after syncing showing updated response counts
🎯 What Gets Synced?
When you click Sync Responses, FormBridge automatically updates:
🎯 Response Status: Changes from "sent" to "submitted" for completed surveys
For FormBridge to track which customer sent each response, you need to add a special "ref" field to every survey. This is the most important step - don't skip it!
🚨 Critical Setup Step: Without the "ref" field, you won't know which customer sent each response. All responses will be anonymous!